Nearly a third (30%) of all short-form videos are watched 81% of the way through.Short-form video has the highest ROI as well as being the best format for lead generation and engagement.96% of consumers prefer to watch short-form video to learn about a product or service.TikTok, the pioneer of the short-form video content movement, has been the fastest-growing social media platform thus far, generating 1.53 billion users in just seven years.Short-form video content is quickly becoming one of the most popular forms of social media content, so if your brand isn’t currently creating any, you need to start.Ī few key statistics that help prove the importance of short-form video content include: Why is Short-Form Video Content Important? Short-form videos are meant to be bite-sized, easily digestible pieces of content that are easy for viewers to scroll through and view several at a time. Short-form video content is any type of video content that’s less than 60 seconds, though some marketers agree short-form video content can be as long as three minutes. Short-Form Video Content Best Practices. Why is Short-Form Video Content Important?.
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